Automotive

November 5th, 2024

Effectively marketing luxury automobiles  requires precision, accuracy, and attention to detail.  Each element, from the visual presentation to the messaging, must resonate with discerning buyers who value exclusivity, quality, and performance.

Satisfying the needs and requirements of OEM’s, dealerships, and dealer groups while producing stellar results may seem like a lot to ask, but with Cord Media, you’ll never have to ask – we’re already on it.

Featured services.

Brand Compliance

At Cord Media, we are seasoned brand compliance experts – dedicated to knowing every detail of any OEM’s requirements. Not only does our work follow guidelines and pass audit, but it stands out amongst the crowded and competitive automotive landscape to resonate with each vehicle’s specific buyer.

Event Marketing

The team at Cord Media is experienced in working with some of the world’s most successful brands to strategically execute visions and produce events with tangible impact. We facilitate and manage invitations, RSVPs, catering, videos, gift bags, and everything in between, so you can enjoy your unforgettable event.

HR Initiatives

Effective communication is a necessary component of cultivating a successful and efficient team in any industry. The professionals at Cord Media have the knowledge and expertise to help keep your team on track, organizing and producing HR materials, standardized processes and SOPs, team building events, training manuals, video resources, and more.

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Video Production

Luxury automobiles are truly unique works of art, their precise designs and meticulously crafted details evoking an aura of sophistication and prestige. The finest vehicles feel very much alive— their aesthetics, performance, and distinctive appeal actively captivate and set them apart. Cord Media’s video production team is adept at capturing this energy, showcasing the essence of luxury automobiles and presenting them to the world in all their glory.

What does a successful campaign look like?

Overview

indiGO Auto Group is the destination for everyone who shares a passion for automobiles, providing unique access to brands we dream to drive, with experiences, insights, and connection to fellow enthusiasts that inspire and reward owners. indiGO Auto Group represents nineteen franchised dealerships in seven United States markets, including Houston, Texas and St. Louis, Missouri, plus Palm Springs, Rancho Mirage, Riverside, Mill Valley, San Rafael, and Silicon Valley, California. These franchises offer such coveted brands as Porsche, Lamborghini, McLaren, Rolls Royce, Bentley, Aston Martin, and more.

Challenges

  • indiGO previously did not have a stable internal marketing structure to ensure efficiency.

Solution

  • Cord Media was retained by indiGO Auto Group as an extension of their in-house marketing department.

  • Created internal communication and workflow processes to help streamline efforts.

  • Created a group email to ensure relevant teams are always in the loop.

  • Assigned a dedicated team of key players to work exclusively on indiGO accounts.

Impact

indiGO Auto Group’s large dealership network now benefits from organized and standardized individual marketing & co-op budgets, events, grand openings and creative executions within each automotive brands’ standards. Today, Cord Media is helping indiGO Auto Group facilitate the opening of

3

new dealership locations in various states.

Clients we help.

Let’s work
together.

Cord Media delivers brand, design, video, web, digital, social media, public relations, and media buying services under one roof.